How I got here and why it matters for you
My career hasn’t followed a straight line, but every chapter shaped the exact skillset and vision I now bring to gift curation.
I began in operations leadership and content development at Walt Disney World, where I learned that what people remember isn’t an item they purchase. It’s their experience and how you made them feel.
Disney doesn’t just deliver services.
It designs emotion. It engineers detail. It choreographs timing.
Every day I was faced with complex challenges that I had to solve on the spot, face-to-face, where people had just spent their entire savings on this one vacation and something had gone horribly wrong, and now they were looking to me to not just fix it, and fast!, but restore the Disney magic.
That environment trained me to see what most people overlook:
The invisible touches
The power of presentation
The way small details change perception
The importance of how something feels, not just what it is
When I moved back home to Chicago and transitioned into high-growth tech startups, I worked directly with customers to understand their needs and solve their business challenges. I had to translate unique complexity into clarity and deliver thoughtful solutions. That work sharpened my foundational ability to:
Ask better questions
Listen for what isn’t being said
Identify what actually matters beneath surface requests
Distill scattered information into meaningful direction
Because what people say they want and what they truly value are often different things.
I spent years working in SEO - something I am truly passionate about - which, at its core, is the study of intent. SEO isn’t just about keywords. It’s about understanding what someone is really looking for, even when they don’t articulate it clearly.
When someone types:
“Best gift for husband”
What they often mean is:
“I want him to feel appreciated.”
“I don’t want to get this wrong.”
“I want this to mean something.”
I not only know how to interpret intent, but I have perfected the skill of search to source gifts as specific as they are meaningful.
For the last six years, my work in corporate marketing has centered around content strategy and storytelling — leading publications, directing interviews, and shaping how brands and leaders are positioned and perceived.
That experience deepened something essential:
I understand narrative.
I understand positioning.
I understand how details shape meaning.
I’ve built a career helping people show up well — thoughtfully, intentionally, and memorably. That is exactly what I bring to gifting.
A great gift isn't just chosen. It's framed.
It tells a story.
It reinforces identity.
It creates a moment.
It communicates, “I see you.”
AI can generate a list.
An influencer can share what’s trending.
But neither can:
Interpret nuance
Design emotional impact
Or curate something rooted in your specific relationship and intention
What I offer isn’t access to products.
It’s experience design.
It’s emotional intelligence.
It’s strategic thoughtfulness.
And when those things come together, a gift stops being an item and becomes a memory.
I can't wait to work with you! Take a look at what I offer and see what suits you best.
